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Magic Quadrant for Transportation Management Systems

Oracle Fusion Cloud Transportation Management is mainly focused on transportation management as part of a set of logistics solutions.


Transportation management systems help supply chain leaders manage disruptions and mitigate risks. With needs changing and the TMS market expanding in size, the vendor landscape has become more crowded and complex. Supply chain technology leaders should use this research to evaluate the TMS market.


Oracle is a Leader in this Magic Quadrant. Oracle Fusion Cloud Transportation Management is mainly focused on transportation management as part of a set of logistics solutions that includes warehouse management, global trade management and intelligent technologies. Its operations are geographically diversified. Oracle’s clients are distributed across enterprise size and industry, though it does have a higher concentration in the consumer goods, industrial manufacturing, logistics service provider (LSP) and high-tech industries. Recent or planned innovations include sustainability reporting and measuring enhancements, continued improvement and additional features to its mobile app (including bar code scanning), and improving transportation sourcing functionality.


  • Product or Service: Oracle Transportation Management (OTM) offers overall depth of functionality, particularly in planning and execution. With a robust set of capabilities, OTM is a strong holistic TMS solution.

  • Marketing Execution: Oracle has strong brand name recognition and a high degree of customer familiarity with its TMS product. It displays effective utilization of various channels, such as social media, industry-focused events and online forums.

  • Vertical/Industry Strategy: Oracle has an industry-agnostic approach in the TMS market. This allows for flexibility and success across many industries.


  • Business Model: While Oracle’s commitment to supply chain products is unquestioned, the significance of Oracle Fusion Cloud Transportation Management to the overall business of this vendor remains small.

  • Innovation: Oracle did not exhibit the same level of innovation and future product roadmap vision as other vendors in this Magic Quadrant. Potential customers should evaluate whether the company’s TMS roadmap fully aligns with their future needs.

  • Sales Execution/Pricing: Despite customer growth in the previous 12 months, Oracle subscription and implementation costs remain at the high end when compared to some competitors.nto de clientes en los últimos 12 meses, los costos de suscripción e implementación de Oracle siguen estando en el extremo alto en comparación con algunos competidores.

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